Gender A Part Of The Gender Subculture - 1282 Words

Girls wake up, brush their teeth, comb their hair and then put their face on. Why do they do this? Is it to impress a guy, feel good about themselves or because society makes them do it? Females are a part of the gender subculture. A subculture is a group of people, within a larger group of people, who share a common interest or belief. Gender is a subculture in today’s society, especially since most people identify with a gender. First off, there are many different kinds of makeup. There is foundation, powder, mascara, eyeliner, eye shadow etc. Every girl wears a different amount of makeup. While walking around campus at Michigan State University, I observed many female students’ faces and saw if and how much makeup they were wearing.†¦show more content†¦Also makeup reflects cultural values and practices because it has become the norm for girls to want to wear makeup to look like their favorite characters. Femininity comes into play here because it is seen th at â€Å"feminine† characters wear makeup, do their hair and worry about their overall appearance. As girls get older and move onto middle school, they start experimenting with makeup on their own. Advertisers target Middle School and High School girls during popular TV shows like Pretty Little Liars and Gossip Girl. Companies like Covergirl, Maybelline and Neutrogena need their products to sell and the only way to do that is to talk more people into buying their product. The cosmetic industry is a $30 billion dollar industry so they have the money to pay celebrities to advertise their product on TV. When young girls see their role model of talking about a specific product, they tend to want it too. Although companies make money on this advertising scheme, it still causes young girls to want to wear makeup earlier. It reflects cultural values and practices in this way to show that companies will do anything to get their product to sell, including influencing girls to wear mak eup just because famous female actresses do. Makeup